When I lived in Arizona and had recently completed yoga teacher training, my fellow yoga classmate and graduate started teaching down the road at the brewery she worked at, Fate Brewing Co., in Scottsdale. The brewery had a spacious tap room that connected to its restaurant. On Sunday mornings, you could pay around $10 for a beer and a yoga class. Class was first, then everyone headed into to the bar for a tasty beverage.
Often afterward, my friends and I would sit down for lunch at the restaurant. I’d spend hours there on a Sunday, and left feeling both physically and spiritually full.
If you want to offer something unique to your bar or restaurant customers, here are five reasons I’d suggest hosting a yoga class if you have the space.
1. Attract New Customers
Hosting a yoga class can bring in a whole new customer base for your bar or restaurant. Depending on how you advertise/sell the class, people searching for things to do on a site like Eventbrite might find your space’s event and learn about your restaurant. The yoga teacher will also likely promote the event to their existing client base, which will often mean new customers for your business. A yoga class can be a great way to get more foot traffic and diversify your customer base.
2. Increase Referrals
Once you have a yoga class on the calendar, your staff can spread the word to your customers. Customers who have friends interested in yoga can then promote the event, too. A unique event like a yoga class can ignite word of mouth and increase referrals for your business.
3. Improve Customer Loyalty
If existing customers are considering where to get a drink or meal, and they’re interested in yoga, too, your class will nudge them toward choosing your restaurant or bar. Offering something fun and different can help make your brand more interesting and build loyalty among your existing customers.
4. Show Off Innovation
Events like yoga classes can help your restaurant or bar elevate its reputation among the competition as a space that’s innovative and community-focused. Hosting a yoga class shows you’re invested in your customers’ overall well-being, including their mental health and happiness. That’s a win for your business and for those you serve!
5. Boost Business Sentiment
There’s something special about the sense of peace and happiness you often feel right after a yoga class. That primes participants to be in a fantastic mood once they step off the mat and move into your space to order food and drinks. All those good vibes can translate into more positive reviews on sites like Google and Yelp for your business — which, in turn, generates more foot traffic into your space.
Host a Yoga Class for Your Bar or Restaurant
If you want to do something unique and different for your bar or restaurant in Alexandria, an invigorating yoga class can be a great way to get guests in a great mood — and motivate them to spend more on food and drinks, and invite others to do the same.
If you’re interested in hosting a yoga class Alexandria, VA at a rooftop bar, tap room, restaurant or other dining space, contact me.
About the author: Nicki Escudero is a journalist and RYT-200 yoga instructor certified by Yoga Alliance. She teaches group and private yoga classes in Alexandria, VA, and Washington, DC. Contact Nicki.
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